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BS Mass Communication
Associate Degree BS Mass Communication
Diploma of Digital English Journalism
M.Phil. Mass Communication (Research Track)
About Department of Mass Communication

Faculty of Mass Communication

Dr. Ifra Iftikhar

H.O.D

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Dr. Ifra Iftikhar

Qualification: PhD Communication Studies (Punjab University, Lahore)

Specialization: Theory and Research, Political Communication, Social Media

Publications:

Yasmeen, B., Iftikhar, I., & Fischer, F. (2024). “Culinary Comfort: Understanding the Connection between Food. Nutrients, https://doi.org/10.3390/nu16121865.
Iftikhar, I., Yasmeen, B., Nadeem, M., & Ahmad, N. (2024). Filtered reality: Exploring gender differences in Instagram use, social conformity pressure, and regret among young adults. Journal of Human Behavior in the Social Environment, https://www.tandfonline.com/doi/full/10.1080/10911359.2023.2244020.
Iftikhar, I., & Yasmeen, B. (2024). Decoding Choices: Unraveling the Complexities of Women’s Educational and Career Paths. Pakistan Journal of Law, Analysis and Wisdom, https://pjlaw.com.pk/index.php/Journal/article/view/114.
Iftikhar, I., & Yasmeen, B. (2024). Media Melodrama: Decoding the Impact of Soap Operas on Marital Concerns among Young Viewers. Journal of Media & Communication, https://jmc.ilmauniversity.edu.pk/arc/Vol4/i2p1.
Iftikhar, I., Javed, M., & Paracha, S. A. (2024). From Glass Ceilings to Gendered Job Roles Examining Gender Disparities in Pakistani Media Organizations. Pakistan Journal of Law, Analysis and Wisdom, https://pjlaw.com.pk/index.php/Journal/article/view/v3i4-63-79.
Iftikhar, I., Javed, M., Paracha, S. A., & Khalid, A. (2024). Knowledge, Attitudes, and Practices (KAP) of Drivers Regarding Traffic Safety Rules in Pakistan. Pakistan Journal of Law, Analysis and Wisdom, https://pjlaw.com.pk/index.php/Journal/article/view/v3i6-199-211/v3i6-199-211.
Iftikhar, I., Sultana, I., & Paracha, S. (2024). Balancing Act: Pakistan’s Quest for Responsible Social Media Regulation. Pakistan Journal of Law, Analysis and Wisdom, https://pjlaw.com.pk/index.php/Journal/article/view/v3i2-216-231/v3i2216.
Iftikhar, I., Yasmeen, B., Nadeem, M., Ahmed, N., Javed, M., & Hamid, M. H. (2023). Snapping Towards Happiness: The Role of Snap Chat Addiction and Self-Esteem as Mediators. “Journal of Positive School Psychology, https://journalppw.com/index.php/jpsp/article/view/16502.
Iftikhar, I., Yasmeen, B., Noreen, N., & Asghar, S. (2024). The Power of Language: Understanding the Influence of Gendered Language on Human Perception and Behavior. Remittances Review, 10.31703/gpr.2021(VI-I).11.
Iftikhar, I., Yasmeen, B., Noreen, N., & Qazi, N. (2024). Government 2.0: Government-Citizen Engagement Through Social Media in Pakistan. Journal of Media and Entrepreneurial Studies, https://jmes.pk/index.php/JMES/index.
Bukhari, S. F., Iftikhar, I., & Bajwa, A. M. (2023). The Mediating Role of Self-Esteem in the Relationship between Social Media Use and Life Satisfaction: A Study of WhatsApp Users. Global Digital & Print Media Review, 6(1), 86-98. Doi. 10.31703/gdpmr.2023(VI-I).07.
Iftikhar, I., Yasmin, B., & Asghar, S. (2022). Examining The Connections Between Instagram’s Political Use, Passive Political Engagement and Active Political Participation. Journal of Positive School Psychology, 6 (12), 2432-2451. https://journalppw.com/index.php/jpsp/article/view/16038/10255.
Iftikhar, Yasmeen, & Ahmad. 2022. Honeycomb Framework: Examining the Social and Personal Drivers of Fake News Sharing on Social Media Platforms. Journal of Development and Social Sciences. 3(3), 1-16. http://dx.doi.org/10.47205/jdss.2022(3-III)01.
Iftikhar, Yasmeen, & Khan. 2022. Value Orientation of Social Media Consumers: Tolerance for Equality and Equal Opportunities, Online Media & Society, Vol.3, 1-14. http://hnpublisher.com/ojs/index.php/OMS/article/view/136.
Ifra Iftikhar; Hassan Ali Maan; Mamoor Nadeem. 2022. Fake News and Self-Other Bias in Perceived Media Effects among University Students: Third Person Effect Hypothesis, Webology. https://www.webology.org/data-cms/articles/20220723121015amwebology%2019%20(1)%20-%20174.pdf.
Sultana, I., Iftikhar, I., & Mahmood, R. S. (2022). The Attitude of Media Study Students towards Suicide Attacks. Global Regional Review, VI (I), 320 ‒329. http://dx.doi.org/10.31703/grr.
Iftikhar, I., Sultana, I., & Tanveer, S. (2021). Impact of TV Talk Shows on Political Efficacy of University Students of Pakistan. Global Mass Communication Review, VI(I), 288-301. https://doi.org/10.31703/gmcr.2021(VI-I).
Iftikhar, I., & Sultana, I. (2021). Media Mobilization or Media Malaise: Evidence from the University Students of Lahore. Global Multimedia Review, IV(I), 1-12. https://doi.org/10.31703/gmr.2021(IV-I).01.
Iftikhar, I., Sultana, I., & Adnan, M. (2021). Political Discussions on Social Media and Obstinate Partisanship in Pakistan. Global Political Review, VI(I), 121-131. https://doi.org/10.31703/gpr.2021(VI-I).11.
Adnan, M., Sultana, I., & Iftikhar, I. (2021). Parents Perception Regarding Immunization of Two Years Old Children: An Analysis of EPI Communication Campaign in Pakistan. Global Economics Review, VI(I) 1-10. https://doi.org/10.31703/ger.2021(VI-I).01.
Sultana, I., Iftikhar, I., & Hussain, Q. A. (2020). Media Health Campaigns in Pakistan: KAP Study of HIV/AIDS in Punjab. Global Mass Communication Review, V(IV), 45-56. http://dx.doi.org/10.31703/gmcr.2020(V-IV).04.
Iftikhar, I., Sultana, I., & Khan, R. S. (2020). Exploring the Idea of Secularism among Media Students. Global Mass Communication Review, V(III), 73-83. https://doi.org/10.31703/gmcr.2020(V-III).06.
Sultana, I., Iftikhar, I., & Warraich, F. S. (2020). News Media Use and Political Attitudes of the University Students of Pakistan. Global Political Review, V(III), 59-67. https://doi.org/10.31703/gpr.2020(V-III).06.
Sultana, I., Ali, A., & Iftikhar, I. (2021). Effects of Horror Movies on Psychological Health of Youth. Global Mass Communication Review, Vol. VI, No. I, 1-11. http://dx.doi.org/10.31703/gmcr.2021(VI-I).01.
Sultana, I., Khan, R. S., & Iftikhar, I. (2020). Print Media Role in Promotion of Human Rights in Pakistan. Global Sociological Review, Vol. V, No. IV. http://dx.doi.org/10.31703/gsr.2020(V-IV).02.
Bajwa, A., Iftikhar, I., & Sultana, I. (2020). Natural Disaster Reporting: A Content Analysis of Locust Infestation Coverage in Pakistani Newspaper. Global Regional Review, V(IV) 95-106. https://doi.org/10.31703/grr.2020(V-IV).10.
Waqas, F., Iftikhar, I., & Bajwa, A. (2021). Examining the Credibility of Online Political News and Information in the Millennials in Pakistan. Journal of Humanities and Social Science Studies, 3(1), 70-79. https://doi.org/10.32996/jhsss.2021.3.1.9.
Iftikhar, I., Butt, A. R., Shehzad, S., & Riaz, S. (2020). Bureaucratic Manacles in Financial Autonomy of Public Hospitals in Pakistan: The Case Study of Allied Hospital, Faisalabad. International Journal for Innovation Education and Research, 8(5), 238-258. https://doi.org/10.31686/ijier.vol8.iss5.2340.
M. Karamat Ali; Ifra Iftikhar. (2020). An Empirical Study of the Effectiveness of Public Relation Campaigns of Rescue 1122. Journal of Humanities and Social Sciences Studies. Vol. 2, No. 1, pp. 32-39. https://al-kindipublisher.com/index.php/jhsss/article/view/243/225.
Iftikhar, Ifra; Raja, Sohail Riaz; Khalid, Sumera. (2020). Pakistani Media Users: From Political information Repertoires to Political Participation. Journal of Humanities and Social Sciences Studies. DOI: 10.47609/0102012019. ISSN (Print): 2709-202X. https://al-kindipublisher.com/index.php/jhsss/article/view/229/211.
Rizwan, M., & Iftikhar, I. (2019). Factors Affecting Student Satisfaction in Distance Learning: A Case Study. The Journal of Educational Paradigms, Vol 1 (02); pp 50-56. https://journal.vu.edu.pk/data/volumes/4/Article%204%20for%20web.pdf.
Rizwan, M., & Iftikhar, I. (2019). Factors Affecting Student Satisfaction in Distance Learning: A Case Study of COMSATS (Virtual Campus). Journal of Distance Education & Research (JDER), Vol IV, pp 64-82, ISSN 2521-2397. http://gmssrj.com/index.php/main/article/view/76.
Amna Murad; Ifra Iftikhar; Abbas Rashid Butt. (2019). Enhancement of empathy in children through interventions. International Journal for Innovation Education and Research, Vol, 7, No.12, pp. 36-35. DOI: https://doi.org/10.31686/ijier.Vol7.Iss12.1938.
Sobia Shahzad; Ifra Iftikhar; Abbas Rashid Butt (2019). Media Coverage of Terrorist Events and Posttraumatic Stress Disorder in Pakistani Youth. Journal of Humanities and Social Sciences Studies, Vol.1, No. 6 pp. 82-97. https://al-kindipublisher.com/index.php/jhsss/article/view/223.
Iftikhar Ifra; Ullah, Raza; Naureen, Naveeda; Ali, Hussain. (2016). Deliberative Democracy: Effect of News Media and Interpersonal Conversation on Quality of Public Opinion. An A Research Journal of South Asian Studies, Vol.31, No. 1, pp 43-56.
Iqbal M. Khan, Usman Khalil, Ifra Iftikhar. (2015). Educational Leadership: Educational Development and Leadership Programs in Selected Countries and Pakistan. Yükseköğretim ve Bilim Dergisi/Journal of Higher Education and Science,Vol. 5, No. 3,pp. 272-284. DOI: https://doi.org/10.5961/jhes.2015.129.
Iftikhar, I., Akbar, R.A. (2015). The Conversational Mapping of the Public Sphere of Pakistan. Journal of Elementary Education.Vol.25, No. 1 pp. 167-172.
Ullah, R., Iftikhar, I., & Yasmeen, B. (2014). Approaches to Learning, Perceptions of Educational Environment, Academic Motivation and Learning Preferences: Analysis of Two Universities in Pakistan. Bulletin of Education and Research, Vol. 36, No. 2 pp. 69-84.
Mushtaq, I., Abiodullah, M., & Akber, R. A. (2011). Political Participation of the Educated in Pakistan. Journal of Elementary Education, Vol.21, No. 1 pp.25-42.

Dr. Mudassar Hussain

Assistant Professor

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Dr. Mudassar Hussain

Qualification: PhD Communication Studies (Punjab University, Lahore)

Specialization: Theory and Research; Development Support Communication; Print Media; Advertising; 2D Animation; Environmental Communication

Publications:

Hussain, M. (2024). Balancing news? Framing of threat and efficacy in leading Pakistani newspapers’ coverage of climate change. Newspaper Research Journal, 45(4). https://doi.org/10.1177/07395329241263145 (First published online July 26, 2024) (X CATEGORY)
Hussain, D. M., Sattar, D. H., & Fayyaz, B. (2024). Communications Correlate Trust in Pakistan Army: Recommending Measures for Image Building. NUST Business Review, 6(1). https://doi.org/10.37435/nbr.v6i1.76 (2024-07-19) (Y CATEGORY)
Saeed, R., Hussain, M., & Batool, S. (2024). Motives for Smartphone Use as Predictors of Absent Presence Situations in Pakistan. Journal of Media Studies, 38(2). http://111.68.103.26/journals/index.php/jms/article/view/7850 (1 July 2024) (Y CATEGORY)
Saeed, R., Hussain, M., & Tariq, A. (2024). Discrepancy in Uses and Gratifications for Smartphone and their Effects on Online Socialization Patterns among University Youth. Annals of Human and Social Sciences, 5(2), 480–490. https://doi.org/10.35484/ahss.2024(5-II)44 (May 11, 2024) (Y CATEGORY) https://ojs.ahss.org.pk/journal/article/view/601/646
Hussain, M., Saleem, N., Hanan, M. A., & Lodhi, R. N. (2023). Media, interpersonal communication, personal characteristics and online participation for climate change: structural equation modeling to determine digital discourse in Pakistan. Global Knowledge, Memory, and Communication, 73(12). https://doi.org/10.1108/GKMC-09-2022-0227 (X CATEGORY)
Hussain, M., Bajwa, A., & Bukhari, S. F. (2023). Climate Change and University Students Traditional Media, New Media, and Interpersonal Communication Sought for Obtaining Informational Gratifications. Journal of Journalism, Media Science & Creative Arts, 3(1), 82-100. https://jjmsca.com/index.php/jjmsca/article/view/50 (Y CATEGORY)
Iftikhar, I., Hussain, M., & Sattar, H. (2023). Exploring the Complexity of Feminist Beliefs: Gender, Education, and Mother’s Work Status as Predictors. Journal of Professional Research in Social Sciences, 10(1), 1-32. https://doi.org/10.58932/MULA0003 (Y CATEGORY)
Hussain, M., & Iftikhar, I. (2023). Communicating Climate Risk Effectively? Editorial Coverage of Climate Change in Leading Urdu Language Newspapers from September 2018 to August 2021. Journal of Professional Research in Social Sciences, 10(1), 98-134. https://doi.org/10.58932/MULA0007 (Y CATEGORY)
Saeed, R., Hussain, M., & Riaz, F. (2023). Criticism and Attribution of Responsibility: Framing in Leading Newspapers of Pakistan for Climate Change. Pakistan Journal of Social Research, 5(2), 989–998. https://pjsr.com.pk/2023/06/09/criticism-and-attribution-of-responsibility-framing-in-leading-newspapers-of-pakistan-for-climate-change/ (Y CATEGORY)
Hussain, M., & Baig, M. D. (2023). Study of Multiple Information Sources, Social Categories and Perceptions regarding COVID-19 in Pakistan. In R. Hassan & K. Patel (Eds.), Digital Media & Pandemic: Experiences & Ameliorations (Ist, pp. 54–99). The International Institute of Knowledge Management (TIIKM). (BOOK CHAPTER) https://www.researchgate.net/publication/371335471_STUDY_OF_MULTIPLE_INFORMATION_SOURCES_SOCIAL_CATEGORIES_AND_PERCEPTIONS_REGARDING_COVID-_19_IN_PAKISTAN
Shahzad, U., Hussain, M., & Saleem, S. M. S. (2023). Online News Displaces Print Newspaper: Media Students’ Preferences and Perceptions. Global Digital & Print Media Review, VI (II), 264-273. https://doi.org/10.31703/gdpmr.2023(VI-II).18 (Y CATEGORY)
Bajwa, A. M., Hussain, M., & Arif, M. (2022). Portrayal of Pakistan Electronic Crimes Act in Leading Liberal Dailies of Pakistan. Global Digital & Print Media Review, V(II), 105-111. https://doi.org/10.31703/gdpmr.2022(V-II).10 (Y CATEGORY)
Hussain, M., Zia, A., & Iqbal, N. (2022). Motives as Predictors of Facebook Usage Mediated by Gender: Case Study of University Students in Lahore. Global Digital and Print Media Review, 5(1). https://doi.org/10.31703/gdpmr.2022(V-I).03 (Y CATEGORY)
Hussain, M., Saeed, R., & Batool, S. (2022). Antecedents to Problematic Facebook Use: A Case Study of University Students in Pakistan. Annals of Human and Social Sciences, 1(1), 43–53. http://doi.org/10.35484/ahss.2020(1-I)05 (Y CATEGORY)
Hussain, M., Saeed, R., & Yasin, Z. (2021). Social Media Usage Patterns among University Students In Urban Lahore. Journal of Media Studies, 36(2). http://111.68.103.26/journals/index.php/jms/article/viewFile/5028/2359 (Y CATEGORY)
Hussain, M., & Sarwar, M. S. (2021). Facebook Usage for Religious Motives: Difference in Time Patterns and Demographics. Al Qalam, 26(1), 276-297. https://alqalamjournalpu.com/index.php/Al-Qalam/article/view/2194 (2021-05-26) (Y CATEGORY)
Sarwar, M. S., Hussain, M., & Shahzad, K. (2021). Impact of Daily and Weekly Time Patterns on Perceived Problematic Facebook Usage: Cross-Sectional Survey of University Students in Lahore. Journal of Behavioural Sciences, 31(1), 202. http://pu.edu.pk/images/journal/doap/PDF-FILES/10_V31-1-2020.pdf (Y CATEGORY)
Hussain, M., Saeed, R., & Ashraf, A. (2021). Facebook Use for Political Motives: Difference in Time Patterns and Student Demographics. Journal of Media Studies, 36(1). http://journals.pu.edu.pk/journals/index.php/jms/article/viewFile/4025/1949 (Y CATEGORY)
Sarwar, M., S., Hussain, M., & Haq, W. (2020). Educational Motives versus Perceived Educational Consequences of Facebook Usage among University Students. Bulletin of Education and Research, 42(3), 79-92. http://pu.edu.pk/images/journal/ier/PDF-FILES/4_42_3_20.pdf (Y CATEGORY)
Hussain, M; Saleem, N; & Ishaq, N. (2019). Frames for United Nations Climate Change Conference 2015 Comparison of Elite Dawn and Popular Jang Newspapers Evidence from Pakistan. Pakistan Social Sciences Review, 3(1), 292-304. http://doi.org/10.35484/pssr.2019(3-I)21 (Y CATEGORY)
Hussain, M. (2018). Book Review: Governing the Use of Force in International Relations: The Post 9/11 Challenge on International Law by Aiden Warren and Ingvild Bode. The Social Science Journal, 55(2), 218-219. https://doi.org/10.1016/j.soscij.2018.03.009 (W CATEGORY)
Hussain, M. (2017). Book Review: Disconnected: Youth, New Media and the Ethics Gap by Carrie James and Henry Jenkins. Social Science Journal, 54(1), 110-111. https://doi.org/10.1016/j.soscij.2017.01.004 (Recognized by HEC in ‘W’ Category)
Hussain, M. & Rubab, T. (2014). Uses and Gratifications of Selected Social Network Services: Study of Lahore Youth. Journal of Media Studies, 29(2), 125-147. http://journals.pu.edu.pk/journals/index.php/jms/article/view/1999 (Z CATEGORY)